After you did spend some time on designing the subject line it’s time to create a winning message design. Try to follow these several advices to get a successive email message.
Leave a comment : August 28th, 2010 : Email Marketing
Email marketing statistics traps
Collecting and analyzing metrics is very important to generate whatever statistics. The question is what exact metrics you should analyze? Here is the sample list of metrics you may need, but remember, that your own list of metrics should depend on your own objectives.
Leave a comment : August 27th, 2010 : Email Marketing
How to get rid of bounced email
During your work you will definitely run into bounced emails problem. In a lighter case you’ll have to get through a soft bounce, when the message is being returned because of temporary inability to deliver your email. But it is even worse if you get the notice that the message is permanently undeliverable. To avoid such problem you should not forget about the main rule of email list building, that this process is a permanent one. Here are some advices to help you manage and reduce bounces:
Leave a comment : August 25th, 2010 : Email Marketing
Email marketing delivery solutions.
During your email marketing practice you can run into some problems with email delivery. All those problems can be divided by three categories: email image blocking & HTML problems, bounced emails, spam/junk mail filters.
Leave a comment : August 24th, 2010 : Email Marketing
Permission Email Marketing Hints
Email marketing differs quite enough from any other marketing tool. Let’s say it is probably the only marketing tool that requires full loyalty of a recipient towards you and your marketing campaign, otherwise fail is guaranteed. Why it is considered so?
Leave a comment : August 23rd, 2010 : Email Marketing
Associations
- American Marketing Association
- Business Marketing Association (BMA)
- Coalition Against Unsolicited Commercial Email (CAUCE)
- Direct Marketing Association (DMA)
- E-mail Sender and Provider Coalition (ESPC)
- eMarketing Association
- Federation of European Direct Marketing(FEDMA)
- Hospitality Sales and Marketing Association International(HSMAI)
- Shop.org
Leave a comment : August 22nd, 2010 : Email Marketing