Opt in email marketing: permission is required

It took long enough for email marketing to prove to be a successful mean of advertising and promotion. It took about a decade to make businessmen trust into email marketing as one of the marketing approaches, which is considerable cheaper and demands less time to be performed. During this time basic technologies and rules were formed. One of such rules is permission opt in, which already became a key standard for many email marketers around the world, who really appreciate the advantages of it.

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How to create a strong call to action

The most popular call to action we can see in almost all the email marketing messages is “Click here!”. That means that a lot of email marketers do believe this is an enough motivating call to action can become the final step to encourage subscribers to undertake some actions. While choosing this call to action they pay attention on the fact that it is clear and brief, but at the same moment is universally understood. Is it really so?

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What to do with inactivity

A constant problem that every email marketer will definitely face is inactivity, which influences a lot on all kind of rates and measures. What email marketer should do with all those inactive subscribers? Will culling the list off will be a good enough solution or re-engaging will be a worthy one? Of course the choice will depend on its cost.

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