Main sign-in usability errors

It is very important to devote enough attention to email-newsletter opt-ins. Otherwise email marketer may lose a lot of worthy opportunities. Still too often email marketers do not pay sufficient attention to this problem, they do mistakes and in this way drop additional email addresses, which could become a part of their email marketing list. Here are the most wide-spread errors:

Read the rest of this entry »

Opt in email marketing: permission is required

It took long enough for email marketing to prove to be a successful mean of advertising and promotion. It took about a decade to make businessmen trust into email marketing as one of the marketing approaches, which is considerable cheaper and demands less time to be performed. During this time basic technologies and rules were formed. One of such rules is permission opt in, which already became a key standard for many email marketers around the world, who really appreciate the advantages of it.

Read the rest of this entry »

End-year report

The end of the year is the perfect time to analyze the whole year (was it successful or not), what features of your email marketing campaign worked better and why, what has to be improved, etc. It is very important to examine carefully every aspect of the email marketing campaign, so that in future you could create more effective campaign due to applying more useful strategies, etc. You should be absolutely sure about what will you do to level up your program. To create a perfect future for your next-year campaign it is absolutely necessary to carefully zero in on such points as analysis of major performance metrics; examination of recipient, surveys and Web site feedback; comparison of internal and external criteria; review of creative and design.

Read the rest of this entry »

Tips to successful email campaign

The times have completely changed comparing to those when email marketing was initiated and only started to institutionalize its old-school. Nowadays email marketers have to deal with different kind of issues that take place in every day changing world of expectations, technology laws, etc. We did spend our time to present you the compilation of tips and hint, most of them you might already have used during your practice, but still it would not be a bad idea to pay your attention on it once again.

Read the rest of this entry »

Subscriber-friendly email marketing campaign

Your subscribers get a lot of email messages, and it is easy to understand that not all of them get the same attention of subscriber. You should make such a design of your email newsletter, so that it would be as easy as possible for recipient to find and interact with you. People are more likely to accomplish things that are easy to do and don’t take too much time to do them. The mistake you can make here is to consider the message has an easy and clear call to action, while for customer it might be something absolutely puzzling. The problem appears to be even worse for those new ones.

Read the rest of this entry »

Planning an email marketing campaign.

To reach the marked goals email marketer should organize his actions, manage all the changes in the campaign and notice every statistics. Sometimes it happens that the top goal presupposes the accumulating a wider volume of subscribers.

Read the rest of this entry »

Email marketing strategies

Have you ever heard of email marketing campaign without strategizing? This is a quite difficult process of developing the exact steps on how you are going to reach your planned goals. The success of your email marketing campaign mainly depends on the quality of exact strategy and how it will be applied in reality. The feedback is difficult to calculate, but still is possible. Here are some of strategies that have already proved their viability and shown high results.

Read the rest of this entry »

Mailing List Management

Mailing list management is a quite easy procedure if email marketer knows some simple rules to organize the process. Email marketing list is a vital source for accomplishing an email marketing campaign. To get impressive results on it you have to pay enough attention not only on collecting email addresses for your email marketing list, but also consider permanent checking and updating the data from it.

Read the rest of this entry »

Email marketing terms

Affirmative Consent – A demand of the Senate Commerce Committee Report for the CAN-SPAM Act which requires the recipient make some active choice or selection. Remaining passive, such as not un-checking a pre-checked box or other default Web form, is not sufficient.

Ad click rate – The ad clicks/ad views ratio (can be multiplied by 100 to express the result as a percentage)

Auto-responders – An e-mail software called for sending automatic reply to an e-mail message. In email marketing they are also used to immediately provide information to prospective customers: to send confirmation that the message has been received, to confirm subscriptions, unsubscriptions, posts, etc.

Read the rest of this entry »