Targeted email marketing: segmentation and personalization

Email marketing is a business that should base first of all on trust and voluntary agreement of subscribers to get advertising emails and promotional messages. The only means to reach the customer’s consciousness and build trust is message you email to them and subscription form.

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Email marketing strategies

Have you ever heard of email marketing campaign without strategizing? This is a quite difficult process of developing the exact steps on how you are going to reach your planned goals. The success of your email marketing campaign mainly depends on the quality of exact strategy and how it will be applied in reality. The feedback is difficult to calculate, but still is possible. Here are some of strategies that have already proved their viability and shown high results.

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Mailing List Management

Mailing list management is a quite easy procedure if email marketer knows some simple rules to organize the process. Email marketing list is a vital source for accomplishing an email marketing campaign. To get impressive results on it you have to pay enough attention not only on collecting email addresses for your email marketing list, but also consider permanent checking and updating the data from it.

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Email marketing differs from Spam

It doesn’t matter if you are an experienced e-marketer or just a beginner your main aim is to become successful in planning your email marketing campaign. But you always have to remember a simple rule: the success level of your campaign depends on privacy level of your subscribers and customers.

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Open and Click Trough Rates Statistics

If you really want to have high results on Open rates and Click-through rates, then you have to focus your efforts on making people do what you’re waiting them to do. It is quite easy to manage people’s actions – you just have to make your desire attractable and clear for them. The main tool you are able to use is the email message, next one – your site. That’s why you should pay more attention to make them attractive and “want to come back”.

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Email Marketing FAQ

Is it better to rent/ buy an email marketing list or to create it by myself?

It is absolutely better to create an email marketing list. There could be included the addresses without permission in rented or bought lists.

How many people would be enough for my subscriber list?

You can have an unlimited amount of people on your subscriber list. But a better way is to organize the list, to sub-divide it into different interest groups, so you can create highly targeted campaigns.

What should I do if a person belongs to multiple interest groups?

This is perfectly fine and happens all the time. You just have to be attentive and try to send only one mail to that person only receives one e-mail.

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Email marketing terms

Affirmative Consent – A demand of the Senate Commerce Committee Report for the CAN-SPAM Act which requires the recipient make some active choice or selection. Remaining passive, such as not un-checking a pre-checked box or other default Web form, is not sufficient.

Ad click rate – The ad clicks/ad views ratio (can be multiplied by 100 to express the result as a percentage)

Auto-responders – An e-mail software called for sending automatic reply to an e-mail message. In email marketing they are also used to immediately provide information to prospective customers: to send confirmation that the message has been received, to confirm subscriptions, unsubscriptions, posts, etc.

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Email Marketing

Email marketing is a new step in the process of promoting new products, urgent sales, interesting offers and revolutionary discounts. This tool presupposes a direct contact with the target-group through the means of electronic mail. Thus every email which contains any kind of advertisement information sent to a potential or permanent client could be considered email marketing.

Some internet-users do confuse email marketing with SPAM. Pay your attention on the fact that those are two big differences. Spam mailings are sent to internet-users without their permission on it. The email addresses often are collected illegally form different forums, guest books, and on-line billboards with a low protection quality. Spam mailings also do not contain any information the receiver is interested in.

Now when you already know what the email marketing is and differ it from the spam it’s time for discussing the types of email marketing. The whole email marketing could be divided by three categories: direct email, retention email and advertising in other people’s emails. Let us explain what all these mean.

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Email marketing list building

The importance of building an email marketing list of high quality cannot be underestimated. The list is a vital part of any email marketing business. What really counts is the size and quality of your list! The better the list, the more effective your email promotions and sales are. So, what to start with?

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